Balancing Organizational Culture with Bottom-Line Results
Dan Ward, APR, CPRC
lot has changed in the workplace in recent years. From the pandemic to the growth of virtual and hybrid…
Dan Ward, APR, CPRC
President
SOME OF Dan Ward, APR, CPRC’S IDEAS
Managing Reputation Through a Leadership Transition
Dan Ward, APR, CPRC
philosopher Heraclitus is credited with a phrase that every business leader knows: “the only constant is change.” Change in…
Focus: Curley & Pynn’s 2024 Word of the Year
Dan Ward, APR, CPRC
began 2023 with reflections in our Taking Aim blog on my “word of the year”: Forward. Despite economic headwinds,…
Forward: Curley & Pynn’s 2023 Word of the Year
Dan Ward, APR, CPRC
year was one of reflection. The process of moving offices after 17 years and preparing for the retirement of…
Event Planning for Your Corporate Reputation Management Strategy
Dan Ward, APR, CPRC
may not think of special events as part of your corporate reputation management strategy. However, these experiences can leave…
Dealing with Reputation Management in an Angry World
Dan Ward, APR, CPRC
reputation has never been more important. We live in the Age of Outrage, a time in which any company…
Leading with Authenticity: Be Yourself and Share Yourself
Dan Ward, APR, CPRC
and authenticity. Two words that mean so much yet so often seem to be in short supply, especially in…
Internal Communications – Are You Forgetting Your Most Important Audience?
Dan Ward, APR, CPRC
you are developing a public relations strategy for your company, chances are you’re doing it wrong. That’s not a…
Influencer Marketing & Shaping Consumer Behavior
Dan Ward, APR, CPRC
the end of the day – regardless of market, size or product offering, for-profits and nonprofits alike – every…
Thinking About Thought Leadership
Dan Ward, APR, CPRC
is “thought leadership?” I had an opportunity to ponder that question recently while preparing for a Synapse panel discussion…
Media Interview Rules Still Apply in the Age of Zoom
Dan Ward, APR, CPRC
may have thought we’d be completely back to normal by now, but COVID-19 had other ideas. While many businesses…
Marketing in the COVID Age: The Economy is Reopening! Now What?
Dan Ward, APR, CPRC
Florida readies for Phase II of a statewide reopening, many businesses are hustling to prepare for the return of…
Reviving Tourism After an Oil Spill Crisis: The Best Practices that Still Apply
Dan Ward, APR, CPRC
hard to believe 10 years have passed since an oil rig exploded in the Gulf of Mexico. I’ll never…
Start Preparing Your Business Now for Life After COVID-19
Dan Ward, APR, CPRC
most effective crisis plans are developed long before a crisis hits. The same is true for recovery plans. If…
Keep Calm and Keep Talking
Dan Ward, APR, CPRC
often remind clients to “always discuss what you sell,” taking every opportunity to advocate for your company and its…
Balancing Work and Home Life
Dan Ward, APR, CPRC
few weeks ago, Kacie Escobar and Heather Keroes recommended a great webinar that was part of HubSpot’s Digital Agency…
Fact or Fake – Opinion Journalism Here at Home
Dan Ward, APR, CPRC
July I printed what has become a regular rant about “fact-checking,” the process through which news media offer subjective…
C&P’s Chief of Accountability
Dan Ward, APR, CPRC
probably wouldn’t consider being chased with a box cutter an enjoyable experience, but then few of you have had…
A Better Way to Mind Your Manners
Dan Ward, APR, CPRC
children, we are taught to say “please” and “thank you,” two phrases widely recognized as the most fundamental tenets…
Tide: A Swift and Clean Response to the #TidePodChallenge
Dan Ward, APR, CPRC
know you have a PR crisis on your hands when the CEO of your organization has to talk about…
Sticks and Stones
Dan Ward, APR, CPRC
– is an appropriate response to prevent a controversial speaker from speaking. Let that sink in. One in five…
How to Be the Best Intern Ever
Dan Ward, APR, CPRC
someone who was once a nervous, timid intern, I’ll admit—internships can be somewhat terrifying. Your professors constantly stress the…