While it’s tough to pinpoint the exact time when the world began to fully adapt to the internet and shift digital, 1994 marked the year of the first online newsroom, beginning the transition from traditional media relations to the digital PR world we live in today.

With Curley & Pynn’s support, Holiday Inn Hotels & Resorts launched its innovative “KidSuites” during a press trip with over 50 journalists and their children from around the country. Today, there are more than 1,100 KidSuites in 40 Holiday Inn and Holiday Inn Express hotels worldwide. Hailed as the first major change in standard hotel room design in more than 40 years, KidSuites was named as a “best practice” in the lodging industry by a Cornell University study sponsored by the American Hotel Foundation and American Express.

With the launch of social media platforms like LinkedIn and MySpace, and soon after Facebook and Twitter, the PR landscape would shift forever, changing the way companies communicate with their audiences and creating new opportunities for engagement and relationship-building in an ever-growing digital world.

Curley & Pynn earned Federal Service Mark Registration as ‘The Strategic Firm®’ (Feb. 27, 2006). Later that year, the company also trademarked registration for the Message Matrix® (May 23, 2006), its proprietary message development and training program.

Curley & Pynn aided Visit South Walton’s recovery from the devastating Deepwater Horizon oil spill in 2010, helping the destination change perceptions about the cleanliness of its beaches and drive visitation to pre-crisis levels.

Dan Ward, APR, CPRC, was inducted into the UCF Nicholson School of Communication and Media Hall of Fame.

Roger Pynn, APR, CPRC, served as president of FPRA. During his tenure, Pynn founded the LeadershipFPRA program, a formal leadership development program created to provide participating members with the tools they need to become stronger leaders in their organizations, in their communities and in FPRA. He remains one of the program’s sustaining sponsors.

As a proud UCF alumnus, Dan Ward, APR, CPRC, decided to give back to his alma mater by serving as the chair of the university’s alumni board of directors. The UCF Alumni Board formulates and executes plans, policies and programs to benefit the efforts of UCF Alumni Engagement and Annual Giving, which maintains connections between more than 280,000 alumni, students and friends of UCF.

Heather Keroes, APR, served as president of the PRSA Orlando Chapter.

Kacie Escobar, MBA, APR, served as FPRA Orlando Area Chapter president from September 2020 to August 2021.

Since opening its doors in 1984, Curley & Pynn Public Relations Management – The Strategic Firm® – has been at the forefront of the public relations industry in Florida, building a reputation for its emphasis on bottom-line outcomes, business acumen and a commitment to telling clients what they need to hear. This approach has led to more than 140 award-winning campaigns, immeasurable community impact, an unparalleled culture of professional development and a legacy of building strong brands that drive business growth. The company is excited to celebrate 40 years of service to the Central Florida community and beyond!