Bringing Virtual Security Line Technology to a New Market

Challenge

Leading technology solutions provider accesso was seeking to establish its virtual queuing technology as a viable alternative to physical queuing amidst the COVID-19 pandemic. In 2021, Curley & Pynn was tasked with building awareness for an accesso pilot partnership with Boston Logan International Airport. The airport was using accesso technology to implement a Virtual Security Line, with the aim of easing stress and building traveler confidence during a difficult time.

Objectives

Our primary objective was building awareness of Boston Logan International Airport’s adoption of accesso technology among regional media and industry publications serving attraction and venue operators, further showcasing the broad potential of the company’s virtual queuing solutions to potential buyers. The pilot also provided an opportunity to extend the company’s reach to a potential new business sector – airports.

Solution

Working together with accesso, Boston Logan’s director of media relations, and the head of aviation programs and policy at Massachusetts Port Authority, Curley & Pynn devised messaging and developed a plan for announcing the partnership. The plan, which included glimpses of the line technology, an informational packet and interviews with the product’s director, was strategically timed to coincide with news that the trial program was being extended following some impressive initial guest data – 96% of guests said that the Virtual Security Line made traveling less stressful.

Results

More than 30 media placements were secured about the partnership, including a story in our top target regional publication, The Boston Globe. For the first time ever, accesso was featured in Travel Weekly, one of the top tourism trade publications in the U.S., and the partnership was covered among numerous other trade publications, including airport news outlets.

This exciting news and resulting buzz later led to an interview for accesso’s CEO with the Orlando Business Journal – reaching a top business market for the company.