Establishing a Tech Company as a Global Thought Leader
As attractions, entertainment and travel venues worldwide began to gradually reopen amid the COVID-19 pandemic, these venues faced a new challenge of doing so safely and responsibly as high-touch, social environments. accesso, a leading technology provider for these industries, offered a unique solution – a 100% Virtual Queuing model that would nearly eliminate the need for physical queues and lines. accesso turned to its longtime partner Curley & Pynn to create a multifaceted public relations campaign promoting the launch of this new model, as well as the company’s other contactless technology offerings.
Our goals were to make accesso a go-to resource for the leisure and entertainment industry’s reopening process, and encourage the adoption of their 100% Virtual Queuing model. To do this, we sought to secure thought leadership opportunities among consumer and industry publications, as well as speaking engagements and award nominations that would highlight accesso’s innovation and foresight during a tumultuous period.
We quickly switched gears from our traditional support of accesso to develop a hard-hitting strategy that would achieve some quick wins and long-term successes for a new product over a nine-month period. Travel industry research, trends and news became the bedrock of our approach. When Florida’s governor revealed reopening task force recommendations, we leveraged the announcements for story pitching as the entire nation and global industry awaited news on the state’s tourism industry.
As accesso secured new contracts and success stories for the 100% Virtual Queuing model, we conducted case study-style outreach to trade media reaching decision-makers among theme park, hospitality, ski and live entertainment segments. By highlighting the positive effect this technology had on operators, we demonstrated the efficacy of adopting the Virtual Queuing system in accesso’s core markets.
Further cementing accesso as a thought leader, we authored white papers on how operators could utilize technology to maximize their guests’ journeys during this difficult time. The papers provided advice along with light mentions that promoted accesso’s offerings. Earned bylined articles from accesso leadership and select advertorial features boosted our collective efforts throughout the run of this campaign.
Already considered a leading technology solutions provider pre-pandemic, accesso’s standing only grew stronger. We exceeded objectives, securing national coverage in The Wall Street Journal and Skift, placing numerous regional news stories and a plethora of industry trade coverage. All in all, there was the potential for more than 26 million impressions on these stories.
Singled out as an expert for safe reopening worldwide, we earned international speaking opportunities with three major groups – IAAPA, INTIX and Blooloop. And, for the first time ever, accesso’s technology was selected as a finalist for the Park World Excellence Awards.
This campaign successfully established accesso as a thought leader in a new era for leisure and entertainment operations, so much so, that the strategy was extended to the following year.
Related Case Studies
After more than 70 years, a well-established retirement community began preparing for a difficult announcement to its employees, residents,…
An affordable and convenient “home away from home” destination for families, FantasyWorld Resort in Kissimmee, Florida, selected Curley &…
Leading technology solutions provider accesso was seeking to establish its virtual queuing technology as a viable alternative to physical…
Since 2005, Curley & Pynn has managed strategic public relations and marketing communications for Electronic Arts (EA) Orlando, home…