Hospitality, Travel & Tourism

Since cutting our hospitality, travel and tourism teeth in the 1980s with the firm’s first client, Florida Cypress Gardens, Curley & Pynn has supported the grand opening of major Florida theme parks and attractions, managed destination recovery after the BP Oil Spill crisis and generated buzz for countless restaurants. As the industry has evolved, so have we, remaining savvy on the latest trends impacting consumer dining and travel behavior to ensure brands remain profitable in an increasingly competitive environment.

In Good Company

Among our partners, we count the International Association of Amusement Parks and Attractions (IAAPA) and Universal Orlando Resort. Curley & Pynn has also achieved positive outcomes for the Daytona Beach Area Convention & Visitors Bureau, First Watch Restaurants, Hard Rock Café International, National Airlines, Red Lobster, Visit Orlando and Visit South Walton.

Case Studies

Publicity | Media Relations | Special Event Management

Driving Media Coverage of IAAPA Expo 2019

In August 2019, Curley & Pynn was selected to manage media relations for IAAPA Expo 2019, specifically focusing on consumer outlets. The IAAPA communications team’s long-term goal for the event is to build national media relationships that position the Expo as the “event of the year” for the global attractions industry. IAAPA clearly stated one primary objective: generate more than 10 million positive consumer media impressions. Read more.

Publicity | Media and Message Training | Special Event Management

Publicizing an Established Cargo Airline’s Launch of Scheduled Passenger Service

National Airlines, a premier cargo/charter airline based in Orlando, was preparing to launch scheduled passenger service in December 2015. With just three weeks to plan before inaugural flights, Curley & Pynn was tasked with announcing the established cargo/charter airline’s first foray into scheduled passenger service. Read more.

Issue and Crisis Management | Message Development | Advise and Counsel

South Walton: Driving Tourism Recovery from the Deepwater Horizon Oil Spill

Visitation to Northwest Florida’s Gulf Coast was suffering from traveler perceptions influenced by media coverage of the Deepwater Horizon oil spill. Visit South Walton secured a grant from BP to market the destination post-oil spill and speed recovery in 2011. Curley & Pynn was charged with developing and implementing a campaign that would provide visitors with an incentive to visit South Walton during the fall 2011 and subsequent seasons. Read more.

Media Relations | Content Planning | Copywriting

Visit South Walton “What’s New” eNewsletter

Visit South Walton is tasked with promoting tourism to South Walton, an upscale destination of 16 beach neighborhoods along Northwest Florida’s Coast. The tourism development council worked with Curley & Pynn to communicate the destination’s unique events, amenities and experiences via traditional and online media to encourage travel to the area. Read more.