Category: Kacie Escobar, APR

How to Respond When Things Get Negative on Social Media

 by Kacie Escobar, APR Most marketers are in the business of making public statements, but there’s just something about addressing issues on soc... Read More »

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Mind Your Measures: Social Media Metrics that Aren’t Skin Deep

 by Kacie Escobar Last week, Microsoft announced an upcoming change in its default font from Calibri, the 14-year-old brainchild of Lucas de Groot... Read More »

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How Much Should I Spend on Public Relations Services?

by Kacie Escobar, APR Gartner’s 2020 CMO Spend Survey discovered 44% of marketing leaders surveyed have already experienced moderate budget cuts ... Read More »

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What Cision’s Global State of the Media Report Means for PR Pros and Their Companies

by Kacie Escobar, APR  In Cision’s 2019 Global State of the Media Report, results from a survey of nearly 2,000 journalists from around the worl... Read More »

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Five Questions Essential to Strategic Public Relations

by Kacie Escobar, APR When your business faces a major challenge or opportunity, knowing where to start can be overwhelming. Research is a criti... Read More »

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