Keys to Promoting Your Employer Brand Amid the “Great Resignation”
by Kacie Escobar, MBA, APR The Great Resignation is upon us. Events of the last 18 months have upended our lives and driven us to reflect on what... Read More »
Category: Kacie Escobar, APR
How to Respond When Things Get Negative on Social Media
by Kacie Escobar, APR Most marketers are in the business of making public statements, but there’s just something about addressing issues on soc... Read More »
Tags: Messaging Platform, Public Relations Strategy, Reputation Management, Social Media Marketing
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Mind Your Measures: Social Media Metrics that Aren’t Skin Deep
by Kacie Escobar Last week, Microsoft announced an upcoming change in its default font from Calibri, the 14-year-old brainchild of Lucas de Groot... Read More »
Tags: Social Media, Social Media Measurement, Social Media Strategy
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How Much Should I Spend on Public Relations Services?
by Kacie Escobar, APR Gartner’s 2020 CMO Spend Survey discovered 44% of marketing leaders surveyed have already experienced moderate budget cuts ... Read More »
What Cision’s Global State of the Media Report Means for PR Pros and Their Companies
by Kacie Escobar, APR In Cision’s 2019 Global State of the Media Report, results from a survey of nearly 2,000 journalists from around the worl... Read More »
Tags: Media Relations, Public Relations, Social Media, Strategy
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