Increase Brand Awareness
The first and most important stage in any marketing communications program is awareness. Prospective customers must become familiar with the story of your brand: who you are, what you do, and why you exist. Telling this story is a core function of our public relations services.
Earned media attention is just that – earned. While anyone can send pitch emails, success hinges on a nuanced approach that can only be cultivated through experience and dedicated effort. Above all, it takes an elevated level of expertise to craft a story that satisfies the objectives of both your organization and the consumers of your targeted media. Our stories have attracted attention from countless outlets, including top-tier national media.
Despite our ability to secure millions of impressions, the most impactful stories are not always the ones that reach the most people. Rather, they are the stories that reach the right people. Anchored by your organizational goals, Curley & Pynn’s media relations programs are driven not by quantity, but by quality.
Creativity in marketing is limited only by our imaginations. We bring your brand to life through copy development and presentation of your story on a variety of platforms, from trade show exhibits to explainer videos to website content and more. Our team is highly experienced in identifying the right vehicle and orchestrating the delivery of direct communications to your internal and external audiences.
Social media is an essential component in any strategic communications program. Both B2B and B2C consumers expect organizations to be actively engaged on numerous platforms. With each platform’s nuances and emerging trends to keep up with almost daily, sound strategy and effective social media management are a must.
We are experienced at managing social media campaigns, monitoring online conversations, and developing content that builds an online presence and advances business goals. From comprehensive audits that identify strengths, weaknesses, and opportunities, to comprehensive programs that enhance brand affinity, our team is equipped to manage all aspects of your social media strategy.
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