Develop a Communications Strategy

Develop a Communications Strategy

Successful public relations and marketing communications programs require proactive planning. We continually synthesize relevant information and determine what is needed to position your organization or issue appropriately in today’s dynamic business environment. Focused on research, our informed strategies are designed to achieve the greatest return on your investment.

Marketing Research

We have managed focus groups, designed surveys, interpreted reports, analyzed media coverage – and we’re expert “Googlers.” By minimizing assumptions and developing a clear overall picture of the situation, our team crafts and implements tailored communications programs that reach your target audience in the right place at the right time with the right message.

Strategic Planning

Building upon the foundational research, planning, implementation, and evaluation (RPIE) process that defines the practice of public relations and strategic communications solutions, our planning process centers on your responses to these five questions:

1. Who do you want to reach?

2. What do they already know about you?

3. What do you want them to know?

4. How are you going to reach them?
5. What do you want them to do?

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