Develop a Communications Strategy
Successful public relations and marketing communications programs require proactive planning. We continually synthesize relevant information and determine what is needed to position your organization or issue appropriately in today’s dynamic business environment. Focused on research, our informed strategies are designed to achieve the greatest return on your investment.
We have managed focus groups, designed surveys, interpreted reports, analyzed media coverage – and we’re expert “Googlers.” By minimizing assumptions and developing a clear overall picture of the situation, our team crafts and implements tailored communications programs that reach your target audience in the right place at the right time with the right message.
Building upon the foundational research, planning, implementation, and evaluation (RPIE) process that defines the practice of public relations and strategic communications solutions, our planning process centers on your responses to these five questions:
1. Who do you want to reach?
2. What do they already know about you?
3. What do you want them to know?
4. How are you going to reach them?
5. What do you want them to do?
you know there are more Hispanics in the U.S. than people in Canada? Florida trails only California and Texas…
your business faces a major challenge or opportunity, knowing where to start can be overwhelming. Research is a critical…