Four Revenue-Generating Strategies for Associations

For an established brand, a change in leadership can be a scary proposition, but it can also be a tremendous opportunity if managed well. The goal is to manage and enhance the organization’s reputation while allowing the new leader space to grow into his or her new role.

Managing Reputation Through a Leadership Transition

For an established brand, a change in leadership can be a scary proposition, but it can also be a tremendous opportunity if managed well. The goal is to manage and enhance the organization’s reputation while allowing the new leader space to grow into his or her new role.