Public Relations Society of America Recognizes Curley & Pynn Blog “Taking Aim”
July 22, 2015
MAITLAND, Fla. (July 22, 2015) – During its annual conference in Orlando, the Public Relations Society of America (PRSA) Sunshine District honored Curley & Pynn Public Relations and Marketing Communications with one of its 2015 Radiance Awards, recognizing the best public relations programs and tactics in the state.
Curley & Pynn was presented a Radiance Award for strategic work to increase visitation to its blog, “Taking Aim,” by more than 20 percent during a single month. By implementing a company-wide blog challenge, the firm exceeded its visitation goal with the second-highest views in its history for the month and set a positive precedent for the remainder of the year.
“Taking Aim” was launched in 2008 to increase Curley & Pynn’s Web presence and provide an outlet for staff to establish themselves as industry thought-leaders while maintaining the firm’s reputation as “The Strategic Firm.” The blog has become an award-winning, valuable new business tool for the firm as a result of its thought-provoking content. “Taking Aim” was also honored in 2010 by the Orlando-Area Chapter of the Florida Public Relations Association, winning a Grand Image Award.
“It’s an honor for ‘Taking Aim’ to be recognized among the top public relations programs and tactics in the state,” said Curley & Pynn Partner Kimberly Stangle, who founded and curates the blog. “Offering tips, commentary and industry musings from the Curley & Pynn team, the blog is a reflection of our firm’s character and strategic thinking. We’re thrilled with its success as a valued resource for current clients, prospective clients and industry peers.”
PRSA Sunshine District Radiance Awards recognize outstanding strategic public relations programs by Florida practitioners or organizations, highlighting public relations campaigns that demonstrate excellence in research, planning, implementation and evaluation.
About Curley & Pynn
Celebrating its 30th year, Curley & Pynn provides counsel and advice and total program management to Florida professionals and corporate clients who recognize that in today’s business environment it is essential to communicate with all who have an interest in their success. Curley & Pynn is the Central and North Florida affiliate of MSLGROUP Americas, one of the world’s largest public relations firms. For more information, visit www.TheStrategicFirm.com.