Public Relations Society of America Presents National Award to Curley & Pynn

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November 13, 2013

By Kacie Escobar, MBA, APR

MAITLAND, Fla. (August 26, 2013) – For work rooted in research and creative strategy, Curley & Pynn Public Relations (C&P) has been honored with a Bronze Anvil Award of Commendation from the Public Relations Society of America (PRSA) recognizing work performed for Brevard Community College, now Eastern Florida State College.

The prestigious and nationally recognized Bronze Anvil Awards represent the best in public relations tactics reflecting the growing scope, creativity and importance of strategic public relations.

Brevard Community College sought rebranding support after electing to become a four-year degree granting institution.  C&P’s research drove the firm’s recommendation for the college’s new name and strategic rebranding campaign, including positioning statement, brand mark, and broadcast and digital advertising, which have been implemented.

Eastern Florida State College is a four-year, publicly supported post-secondary institution located in the heart of Florida’s Space Coast.  It has been recognized as one of America’s leading community colleges for quality in instruction, organization and innovative, cutting-edge programs and while moving to state college status remains committed to its community mission.

“Research is at the heart of effective public relations and the college leadership wisely invested in listening to its stakeholders,” said Roger Pynn, president and founding partner of Curley & Pynn.  “The name Eastern Florida clearly positions the college to serve the region as it builds on more than a half century of work that the research showed has earned it revered status in Brevard County.”

About Curley & Pynn
Founded in 1984, Curley & Pynn provides counsel and advice and total program management to Florida professionals and corporate clients who recognize that in today’s business environment it is essential to communicate with all who have an interest in their success.  Curley & Pynn is the Central and North Florida affiliate of MSLGROUP Americas, one of the world’s largest public relations firms.  For more information, visit www.TheStrategicFirm.com.

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