Managing a Continuing Crisis … What Happens When Your Crisis Wants to Move in Permanently?

by Roger Pynn, APR, CPRC Crisis Communication is an opportunity – sometimes not even a tragedy or life threatening situation – that demands imm... Read More »

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Research to Rebrand Brevard Community College to Eastern Florida State College

Challenge Brevard Community College (BCC) is a two-year, publicly supported post-secondary institution located in the heart of Florida’s Space Coas... Read More »

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Public Relations & Marketing Communications: It is All About the Questions You Ask

by Roger Pynn, APR, CPRC Every manager, every C-suite executive, every business owner today knows that part of his or her responsibilities is to ma... Read More »

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South Walton: Driving Tourism Recovery from the Deepwater Horizon Oil Spill

Challenge Influenced heavily by media coverage of the Deepwater Horizon oil spill, summer 2010 visitation dropped by 13 percent and bed-tax collectio... Read More »

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Winning Awards is a Winning PR Strategy

by Kerry Martin, APR Managing a proactive publicity strategy can be difficult for companies whose operations don’t often make front page news wit... Read More »

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