Marketing in the COVID Age: The Economy is Reopening! Now What?
by Dan Ward As Florida readies for Phase II of a statewide reopening, many businesses are hustling to prepare for the return of their customers. ... Read More »
Tag Archives: Marketing Communications
COVID-19: Rules for the Road Ahead
by Roger Pynn If I were in the market for a new car today, I’d beat a path to the nearest Mazda dealer. No, this is not a commentary on the q... Read More »
Tags: Crisis Communications, Digital Marketing, Marketing Communications, PR Firm Orlando, Professionalism No Comments
Start Preparing Your Business Now for Life After COVID-19
by Dan Ward The most effective crisis plans are developed long before a crisis hits. The same is true for recovery plans. If you haven’t already ... Read More »
Tags: Crisis Communications, Customer Service, Leadership, Management, Marketing Communications, Media Relations, PR Firm Orlando, Strategic Plan, Strategy No Comments
Stop Talking to Yourself
by Karen Kacir At this year’s Media Mashup, I had the opportunity to attend a presentation by AKINSPARKER’s Doug Boemler Wareing on content cre... Read More »
Tags: Marketing Communications, PR Firm Orlando, Public Relations Agency, Strategy No Comments
Persuading City Leaders to Maintain a Multimillion-Dollar Franchise Agreement
Challenge Since 1935, the investor-owned Florida Public Utilities (FPU) provided electric service to Marianna, Florida, through a negotiated franchis... Read More »
Tags: Marketing Communications, Public Affairs, Public Relations, Utility No Comments