Tag Archives: Marketing Communications

Keys to Promoting Your Employer Brand Amid the “Great Resignation”

 by Kacie Escobar, MBA, APR The Great Resignation is upon us. Events of the last 18 months have upended our lives and driven us to reflect on what... Read More »

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The Essential Relationship Between Public Relations & Sales

by Sarah Kelliher If your public relations and sales departments aren’t communicating regularly, you’re missing out on a key opportunity to bet... Read More »

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Learning to “Pivot” – How to Adapt Your Marketing Strategy Amid Uncertainty

by Rachel Ilardi When I hear the word “pivot,” I think of that scene in Friends when Ross, Rachel and Chandler are trying to get the couch up t... Read More »

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Want to Increase the Quality of Your Video Content? Start with a Storyboard.

by Jeffrey Cefalo When it comes to marketing tools, video rules. Most businesses are using video to tell their stories, including our clients. But ... Read More »

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Tips for Finding the Right PR Partner

by Heather Keroes, APR When you add someone new to your team, undoubtedly you take great care to make sure that hire is the right fit and is someon... Read More »

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