Tips for Finding the Right PR Partner
by Heather Keroes, APR When you add someone new to your team, undoubtedly you take great care to make sure that hire is the right fit and is someon... Read More »
Tag Archives: Marketing Communications
Marketing in the COVID Age: The Economy is Reopening! Now What?
by Dan Ward, APR, CPRC As Florida readies for Phase II of a statewide reopening, many businesses are hustling to prepare for the return of their cu... Read More »
Tags: Customer Experience, Marketing Communications, PR Firm Orlando, Strategic Plan
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COVID-19: Rules for the Road Ahead
by Roger Pynn, APR, CPRC If I were in the market for a new car today, I’d beat a path to the nearest Mazda dealer. No, this is not a commenta... Read More »
Tags: Crisis Communications, Digital Marketing, Marketing Communications, PR Firm Orlando, Professionalism
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Start Preparing Your Business Now for Life After COVID-19
by Dan Ward, APR, CPRC The most effective crisis plans are developed long before a crisis hits. The same is true for recovery plans. If you havenâ€... Read More »
Tags: Crisis Communications, Customer Service, Leadership, Management, Marketing Communications, Media Relations, PR Firm Orlando, Strategic Plan, Strategy
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Stop Talking to Yourself
by Karen Kacir At this year’s Media Mashup, I had the opportunity to attend a presentation by AKINSPARKER’s Doug Boemler Wareing on content cre... Read More »
Tags: Marketing Communications, PR Firm Orlando, Public Relations Agency, Strategy
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