Tag Archives: Strategic Plan

Don’t Be a Pain

by Vianka McConville I cannot get the 1-800-411-PAIN jingle out of my head.  A recent ad in the form of a song written to a hip-hop tune has been ... Read More »

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Give the Customer What They Want, Not Just What They Ask For

by Kerry Martin As part of our marketing strategy for a client, we mail personalized letters with a magazine to a targeted list of industry groups ... Read More »

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Anticipate … Don’t Wait to Be Asked

by Julie Primrose Today’s post from Seth Godin, “Do the (extra) work,” focuses on doing more work than is expected just for the sake of doing... Read More »

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Cable Hardball or Satellite Long Jump?

by Roger Pynn It may be poetic that Hearst Television chose Major League Baseball’s All-Star break as the week it would play hardball with Bright... Read More »

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How Classy!

by Roger Pynn Let’s face it ... no one likes to hear you say “no.”  Children don’t like to be told they can’t have what they want ... no... Read More »

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