Tag Archives: Strategic Plan

What’s Your Brand Worth?

by Kacie Escobar Would you change your brand for $20 million?  That’s the question facing upstate New York’s Paul Smith’s College.  Accord... Read More »

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Back to Basics

by Roger Pynn After 30 years, I think I’ve seen just about everything in our business change. But as I’ve written here before, the more thin... Read More »

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What Justin Timberlake Can Teach You About Service

by Kim Taylor Typically headlines like this are written just for the click, but stick with me, this one’s for real. There’s a song on Justin... Read More »

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Effortless Messaging

by Kim Taylor Have you heard of Zingerman’s?  If you haven’t, you’re welcome.  If you have, you probably already know that as a brand they ... Read More »

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Crowdsourcing the Earth

by Kim Taylor Far and away one of the greatest aspects of social media is the simple act of discovery.  I had one of those discovery moments yeste... Read More »

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