Tag Archives: Public Relations

The Essential Relationship Between Public Relations & Sales

by Sarah Kelliher If your public relations and sales departments aren’t communicating regularly, you’re missing out on a key opportunity to bet... Read More »

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Learning to “Pivot” – How to Adapt Your Marketing Strategy Amid Uncertainty

by Rachel Ilardi When I hear the word “pivot,” I think of that scene in Friends when Ross, Rachel and Chandler are trying to get the couch up t... Read More »

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The New York Times is Calling … Are You Prepared?

by Elizabeth Lytle Back in February, we discussed targeted communications and the importance of building relationships with the right media rather ... Read More »

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Tips for Finding the Right PR Partner

by Heather Keroes, APR When you add someone new to your team, undoubtedly you take great care to make sure that hire is the right fit and is someon... Read More »

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Reviving Tourism After an Oil Spill Crisis: The Best Practices that Still Apply

 by Dan Ward, APR, CPRC It’s hard to believe 10 years have passed since an oil rig exploded in the Gulf of Mexico. I’ll never forget the fi... Read More »

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