Tag Archives: Public Relations

Learning to “Pivot” – How to Adapt Your Marketing Strategy Amid Uncertainty

 by Rachel Ilardi When I hear the word “pivot,” I think of that scene in Friends when Ross, Rachel and Chandler are trying to get the couch up... Read More »

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The New York Times is Calling … Are You Prepared?

 by Elizabeth Lytle Back in February, we discussed targeted communications and the importance of building relationships with the right media rathe... Read More »

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Tips for Finding the Right PR Partner

by Heather Keroes, APR When you add someone new to your team, undoubtedly you take great care to make sure that hire is the right fit and is someon... Read More »

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Reviving Tourism After an Oil Spill Crisis: The Best Practices that Still Apply

 by Dan Ward, APR, CPRC It’s hard to believe 10 years have passed since an oil rig exploded in the Gulf of Mexico. I’ll never forget the fi... Read More »

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Persuading City Leaders to Maintain a Multimillion-Dollar Franchise Agreement

Challenge Since 1935, the investor-owned Florida Public Utilities (FPU) provided electric service to Marianna, Florida, through a negotiated franchis... Read More »

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