Don’t Repeat Negative Language
by Dan Ward, APR, CPRC One rule of media training that we stress time and again in our Message Matrix® program is “don’t repeat negative langu... Read More »
Tag Archives: Media Training
Speak for Yourself (Not for Other Organizations)
by Kerry Martin Either the communications team at Oklahoma State University (OSU) did a really good job of preparing the head men’s basketball co... Read More »
Tags: Marketing Communications, Media Training, PR Firm Orlando 7 Comments
Know When NOT to Sell
by Dan Ward, APR, CPRC In our Message Matrix® training sessions, we tell spokespersons they should always describe what they sell, by using every ... Read More »
Tags: Media Relations, Media Training, PR Firm Orlando No Comments
Don’t Throw Mama from the Train, or the Balcony
by Heather Keroes, APR Media interviews don’t always go as we expect. When preparing and advising clients for interviews, we take the approach ou... Read More »
Tags: Media Relations, Media Training, PR Firm Orlando No Comments
New Priorities at the Sentinel
by Dan Ward, APR, CPRC We often mention in our Message Matrix® training sessions that research shows a majority of journalists believe bottom line... Read More »
Tags: FPRA, Media Training, PR Firm Orlando No Comments