Tag Archives: Media Training

Don’t Repeat Negative Language

by Dan Ward, APR, CPRC One rule of media training that we stress time and again in our Message Matrix® program is “don’t repeat negative langu... Read More »

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Speak for Yourself (Not for Other Organizations)

by Kerry Martin Either the communications team at Oklahoma State University (OSU) did a really good job of preparing the head men’s basketball co... Read More »

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Know When NOT to Sell

by Dan Ward, APR, CPRC In our Message Matrix® training sessions, we tell spokespersons they should always describe what they sell, by using every ... Read More »

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Don’t Throw Mama from the Train, or the Balcony

by Heather Keroes, APR Media interviews don’t always go as we expect.  When preparing and advising clients for interviews, we take the approach ou... Read More »

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New Priorities at the Sentinel

by Dan Ward, APR, CPRC We often mention in our Message Matrix® training sessions that research shows a majority of journalists believe bottom line... Read More »

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