Tag Archives: Communications Strategy

The Most Important Question for Your Communications Strategy is “Why?”

January 7, 2021 Category: Danielle Benghiat, Taking Aim

by Danielle Benghiat As my time as an intern with Curley & Pynn came to a close, I reflected on the many lessons I’ve learned. It goes beyond... Read More »

Tags: Communications Strategy, Marketing Strategy, Public Relations Strategy No Comments

How Much Should I Spend on Public Relations Services?

October 22, 2020 Category: Kacie Escobar, APR, Taking Aim

 by Kacie Escobar, APR Gartner’s 2020 CMO Spend Survey discovered 44% of marketing leaders surveyed have already experienced moderate budget cut... Read More »

Tags: Communications Strategy, Marketing Strategy, PR Firm Orlando, Public Relations Services, Thought Leader, Thought Leadership No Comments

Thinking About Thought Leadership

October 8, 2020 Category: Dan Ward, APR, CPRC, Taking Aim

by Dan Ward, APR, CPRC What is “thought leadership?” I had an opportunity to ponder that question recently while preparing for a Synapse pa... Read More »

Tags: Brand Reputation, Communications Strategy, Thought Leader, Thought Leadership No Comments