Yesterday’s News or Today’s “Oops?”

Dan Wardby Dan Ward, APR, CPRC

Publicists are facing a new problem as newspapers pare back staff:  we’re now competing with yesterday’s news.

This Thursday morning, both the Orlando Sentinel and Baltimore Sun (and others, I assume) printed a column by Washington Post Writer’s Group columnist Kathleen Parker, in which she debates the merits of Louisiana Gov. Bobby Jindal as a potential Republican vice presidential candidate.

Two problems with the column and its timing … first, her column was written earlier in the week, and notes that Jindal “is meeting” McCain on Wednesday (the day before the column appeared and it was announced the meeting was, in fact, cancelled).

Second, and most glaringly, the column was printed a full day after CNN reported Jindal had removed himself from consideration.

Suggested motto for the “new” newsroom:  “We put the oops in scoops.”

Category: Dan Ward, APR, CPRC, Taking Aim Tags: , , No Comments

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