Who Represents Your Brand?

by Kim Stangle

When we make hiring decisions, we look for talented individuals who possess the skills necessary to serve our clients.  But beyond that, we look for candidates whose character will accurately represent our brand. 

So, I was surprised to read recently that VP of creative communications at Lilly Pulitzer didn’t do more to condemn the actions of an employee who decorated her workspace with fat-shaming drawings—which were inadvertently photographed for a NYMag.com piece on the company’s headquarters.


Jane Schoenborn told Mashable, the illustrations “were the work of one individual and were posted in her personal work area. While we are an employer that does encourage people to decorate their own space, we are a female-dominated company and these images do not reflect our values.”

“We apologize for any harm this may have caused,” Schoenborn added.

For a brand whose story revolves around sunshine and happiness, it’s hard to believe they could employ someone whose personal workspace talks of being “fat, white and hideous.”

Your employees are your brand ambassadors.  Talented or not, you can’t afford to look away if their personal message doesn’t match your brand’s.

Category: Taking Aim Tags: , , No Comments

Curley & Pynn Earns Radiance Award from Public Relations Society of America Sunshine District

MAITLAND, Fla. (Aug. 2, 2019) – For the sixth consecutive year, Curley & Pynn Public Relations and Marketing Commu... Read More »

Curley & Pynn Promotes Two to Strategic Leadership Positions

                  Heather Keroes, APR, and Kac... Read More »

Balancing Work and Home Life

by Dan Ward A few weeks ago, Kacie Escobar and Heather Keroes recommended a great webinar that was part of HubSpot’... Read More »

Comments are closed.