What’s Most Important? Look Around You.

Dan Wardby Dan Ward, APR, CPRC

“Who do you want to reach?”

That’s always the first question we ask when clients come to us for communications strategy.  Until you identify your target, there’s no reason to pull the trigger.

Most communications programs actually have several audience targets … customers and prospects, industry peers, community leaders, government officials, etc.  But too often, organizations forget the most important audience:  employees.

Employees are the living, breathing embodiment of the organizational brand.  So don’t ignore them.  Educate them, empower them, engage them.  Recognize that they talk to your customers and prospects, to your industry peers, to community leaders, to government leaders.  Like it or not, they are all spokespersons for your company, so they need to be a top priority.

Our latest Curley & Pynn White Paper discusses this topic in more detail.  Please take the time to read it and let us know what you think.  Do you have more examples to share about the importance of employee engagement and internal communications?

Category: Dan Ward, APR, CPRC, Taking Aim Tags: , , No Comments

The Importance of Values (and Living up to Them)

 by Connie Mercado What are values? Families have them. Friends have them. Even companies have them. They are words ... Read More »

How Much Should I Spend on Public Relations Services?

by Kacie Escobar, APR Gartner’s 2020 CMO Spend Survey discovered 44% of marketing leaders surveyed have already exp... Read More »

Five Ways PR Pros Can Improve Their Media Relations

by Matt Reed Before joining Curley & Pynn Public Relations Management, I worked in local newsrooms for 25 years ... Read More »

Comments are closed.