The Power of the Right Advocate

by Vianka McConville

For years, music artists have cried out against piracy without much change in music streaming services.  Sure, lawsuits with a hefty price tag may have yielded results, but they lacked in sweeping reform.

Then came Taylor Swift.

Swift has singlehandedly pressured music streaming services to change policies that leave the artist out of luck when payday rolls around. Most recently, Apple bends the knee and will pay royalties to artists during a free trial of Apple Music.  The company took one day to reverse its policy.  No lawsuits needed.

Taylor Swift Twitter

With such power to enact change, Swift has become an effective advocate for artists.  So much so, Mashable’s Seth Fiegerman sends a playful tweet to recruit her for another cause.

Seth Fiegerman

This is a lesson for all of us.  When a passionate person is armed with a well-crafted and heartfelt message, people listen.

Category: Taking Aim Tags: , , No Comments

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