The Perfect Message

Dan Wardby Dan Ward

When I learned this weekend of Neil Armstrong’s passing, my first thought was not of his legendary achievement of being the first to walk on the moon, but of a long-ago class assignment on the message he broadcast to the world July 21, 1969.

Our teacher issued what at first seemed a simple challenge:  re-write Armstrong’s “That’s one small step for (a) man, one giant leap for mankind” message in our own words.

But after struggling for what seemed like hours, I came up with nothing.  I walked up to the teacher and said, “I can’t do it.  What he wrote was perfect.”

As a professional communicator, I’ve always prided myself on the ability to edit.  There are always words that can be revised or removed to convey a stronger, more concise message.  But I still see no way to edit what Armstrong said that day.

He was not only the first human being to walk on the moon.  He was perhaps also the first human being to craft the perfect message.

Category: Dan Ward, Taking Aim Tags: , , No Comments

Marketing in the COVID Age: The Economy is Reopening! Now What?

 by Dan Ward As Florida readies for Phase II of a statewide reopening, many businesses are hustling to prepare for t... Read More »

Reviving Tourism After an Oil Spill Crisis: The Best Practices that Still Apply

 by Dan Ward It’s hard to believe 10 years have passed since an oil rig exploded in the Gulf of Mexico. I’ll ... Read More »

COVID-19: Rules for the Road Ahead

by Roger Pynn If I were in the market for a new car today, I’d beat a path to the nearest Mazda dealer. No, thi... Read More »

Comments are closed.