Category: Roger Pynn, APR, CPRC

The Trust Crisis

by Roger Pynn, APR, CPRC When I first read this article about research conducted by the American Press Institute and the Associated Press-NORC Cent... Read More »

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Conflict Abounds

by Roger Pynn, APR, CPRC If there’s one thing that’s certain, conflict is everywhere these days.  But it doesn’t stop at the borders of the ... Read More »

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Bring Me Thinkers

by Roger Pynn, APR, CPRC An interesting article in Tactics, a publication of the Public Relations Society of America, makes a case for writing as t... Read More »

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The Proof About Proofing

by Roger Pynn, APR, CPRC We all make mistakes.  My pastor reminded us of that in his sermon on Christmas Eve.  He also reminded us that forgivene... Read More »

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A True Celebrity Spokesman

by Roger Pynn, APR, CPRC We’re not big on using celebrity spokespersons.  Many in our business have experienced problems when a paid celebrity b... Read More »

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