Category: Roger Pynn, APR, CPRC

‘Good Morning’

by Roger Pynn, APR, CPRC The two simple words “good morning” came to clearly define a brand for me recently that I had planned to write about t... Read More »

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Who is Your Competition?

by Roger Pynn, APR, CPRC From time-to-time someone will ask “who is your competition?”  They want to know what firms we consider competitors.... Read More »

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A Quote for All Time

by Roger Pynn, APR, CPRC New York Times Media Writer David Carr ends a story on the gathering storm that seems sure to wreak fatal havoc on the newsp... Read More »

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Will You Miss the MS?

by Roger Pynn, APR, CPRC It almost seemed this story passed without notice yesterday, but then again perhaps that’s because anyone who had watche... Read More »

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What if You Can’t Follow the Money?

by Roger Pynn, APR, CPRC Virtually every reporter will be admonished by an editor to “follow the money.”  And if you’re a business reporter ... Read More »

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