Category: Roger Pynn, APR, CPRC

The Space Between the Ads

by Roger Pynn, APR, CPRC We often tell clients that a modern definition of news could easily be “the stuff that fills the space between the ads... Read More »

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Generational Decoding

by Roger Pynn, APR, CPRC In an AdWeek interview, AT&T’s @CatherineBorda shared what she’s learned about marketing to millennials in her rol... Read More »

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Government Cat Herding

by Roger Pynn, APR, CPRC Remember when the U.S. succumbed to global pressure (and that of the engineering community) to abandon the inch, the foot ... Read More »

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Media Crystal Balls

by Roger Pynn, APR, CPRC I got an invitation today to a webinar titled “Using Big Data to Predict the Biggest Nights in Entertainment.”  It as... Read More »

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Back to Basics

by Roger Pynn, APR, CPRC After 30 years, I think I’ve seen just about everything in our business change. But as I’ve written here before, th... Read More »

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