Category: Roger Pynn, APR, CPRC

Back from the Dead

by Roger Pynn, APR, CPRC Remember the days when everyone was predicting the death of shopping malls?  Bricks and mortar are doomed, they said, bec... Read More »

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The Space Between the Ads

by Roger Pynn, APR, CPRC We often tell clients that a modern definition of news could easily be “the stuff that fills the space between the ads... Read More »

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Generational Decoding

by Roger Pynn, APR, CPRC In an AdWeek interview, AT&T’s @CatherineBorda shared what she’s learned about marketing to millennials in her rol... Read More »

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Government Cat Herding

by Roger Pynn, APR, CPRC Remember when the U.S. succumbed to global pressure (and that of the engineering community) to abandon the inch, the foot ... Read More »

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Media Crystal Balls

by Roger Pynn, APR, CPRC I got an invitation today to a webinar titled “Using Big Data to Predict the Biggest Nights in Entertainment.”  It as... Read More »

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