Category: Roger Pynn

Generational Decoding

by Roger Pynn In an AdWeek interview, AT&T’s @CatherineBorda shared what she’s learned about marketing to millennials in her role as direct... Read More »

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Government Cat Herding

by Roger Pynn Remember when the U.S. succumbed to global pressure (and that of the engineering community) to abandon the inch, the foot and the yar... Read More »

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Media Crystal Balls

by Roger Pynn I got an invitation today to a webinar titled “Using Big Data to Predict the Biggest Nights in Entertainment.”  It asked, “Can... Read More »

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Back to Basics

by Roger Pynn After 30 years, I think I’ve seen just about everything in our business change. But as I’ve written here before, the more thin... Read More »

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Brian Williams: #Trending or #Toast?

by Roger Pynn Brian Williams is damaged goods and as much as I am a believer in forgiveness and second chances, as a business person I can’t imag... Read More »

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