Category: Rachel Ilardi

Learning to “Pivot” – How to Adapt Your Marketing Strategy Amid Uncertainty

 by Rachel Ilardi When I hear the word “pivot,” I think of that scene in Friends when Ross, Rachel and Chandler are trying to get the couch up... Read More »

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Podcasting Tips from the Pros, Part 2: The Essentials to Launch a Successful Podcast

 by Rachel Ilardi A few weeks ago, we discussed the importance of podcasts, how to know if it’s the right platform for your brand and what you s... Read More »

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Podcasting Tips from the Pros: The Ins and Outs of Adding Podcasts to Your Marketing Toolbelt

 by Rachel Ilardi Over the last several years, podcasting has taken the world by storm. Since 2017, the number of monthly podcast listeners in the... Read More »

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How PR-Led Research Can Serve Your Business Objectives

by Rachel Ilardi Over the last few weeks, I’ve been reminded of one fundamental truth to our industry: a customer-centric approach is essential ... Read More »

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