Learning to “Pivot” – How to Adapt Your Marketing Strategy Amid Uncertainty
by Rachel Ilardi When I hear the word “pivot,” I think of that scene in Friends when Ross, Rachel and Chandler are trying to get the couch up... Read More »
Category: Rachel Ilardi
Podcasting Tips from the Pros, Part 2: The Essentials to Launch a Successful Podcast
by Rachel Ilardi A few weeks ago, we discussed the importance of podcasts, how to know if it’s the right platform for your brand and what you s... Read More »
Tags: Podcast Marketing, Podcasting Tips
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Podcasting Tips from the Pros: The Ins and Outs of Adding Podcasts to Your Marketing Toolbelt
by Rachel Ilardi Over the last several years, podcasting has taken the world by storm. Since 2017, the number of monthly podcast listeners in the... Read More »
Tags: Podcast Marketing, Podcasting Tips
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How PR-Led Research Can Serve Your Business Objectives
by Rachel Ilardi Over the last few weeks, I’ve been reminded of one fundamental truth to our industry: a customer-centric approach is essential ... Read More »
Tags: Market Research, Market Survey, PR Research, PR Survey
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