Quick … Protect the Children!

Pynn Rogerby Roger Pynn, APR, CPRC

Sometimes you wonder what the standard is for breaking news reports. For subscribers to the Orlando Sentinel’s email alerts on breaking news, this one takes the cake for useless invasion of inboxes.

One wonders how many subscribers rushed to protect their families after reading the headline – worthy of a National Enquirer award: “Maitland cop fatally shoots rabid otter after multiple people bitten.”

In fact, the officer euthanized the animal because it was obviously sick.

As I’ve written many times here on Taking Aim, breaking news is an oxymoron. By definition, all news is breaking. Otherwise it is history. By the way … this breaking news was a week old. And, so, I thought it was only fair to publish this blog post a week after the story ran.

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