Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.

Don’t Be a Pain

November 30, 2012 Category: Taking Aim

by Vianka McConville I cannot get the 1-800-411-PAIN jingle out of my head. A recent ad in the form of a song written to a hip-hop tune has been ... Read More »

Tags: Advertising, Marketing Communications, Strategic Plan 1 Comment

Educational Shame

November 30, 2012 Category: Roger Pynn, APR, CPRC, Taking Aim

by Roger Pynn, APR, CPRC My head’s just been up in the clouds lately. No matter how I tried, I seemed to be in a fog when it came to seeing som... Read More »

Tags: Education, Marketing Communications, Public Relations No Comments

Driving with Friends

November 27, 2012 Category: Heather Keroes, APR, Taking Aim

by Heather Keroes, APR Three hours on the turnpike. My end goal: turkey. I knew where I was going, but I still programmed my drive into Waze,... Read More »

Tags: Customer Experience, PR Firm Orlando, Social Media, Strategy 1 Comment

You Can’t Take It with You … Except at Olive Garden

November 26, 2012 Category: Taking Aim

by Kerry Martin How many people really want to go out to a restaurant simply because of the “all-you-can-eat” specials? Not to contradict mys... Read More »

Tags: Advertising, Marketing Communications, PR Firm Orlando 2 Comments

How Tina Fey Can Improve Your Brainstorming Sessions

November 23, 2012 Category: Taking Aim

by Kim Taylor Last weekend during a road trip with friends I read Tina Fey’s book, “Bossypants.” Hidden on the pages between the stories of h... Read More »

Tags: Marketing Communications, PR Firm Orlando, Strategy 1 Comment