Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.


What’s Most Important? Look Around You.

by Dan Ward, APR, CPRC “Who do you want to reach?” That’s always the first question we ask when clients come to us for communications stra... Read More »

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Don’t Call Me 911

by Roger Pynn, APR, CPRC It was a call like many I’ve had over the years.  A good, well-meaning friend thinking he was doing me a favor … payi... Read More »

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Report or Comment? When a Journalist Retweets, It’s Hard to Tell.

by Dan Ward, APR, CPRC I returned from a meeting this afternoon and saw this in my twitter feed: “@JebBush a flip-flop-flip on immigration?  Wo... Read More »

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My Biggest Story Goes Up in a Puff of White Smoke

by Dan Ward, APR, CPRC The upcoming papal conclave has me thinking of one of my greatest media relations triumphs … which suddenly turned into a ... Read More »

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Social Media ROI

by Vianka McConville Oreo is at it again.  The company’s “Dunk in the Dark” tweet was arguably the greatest advertising success of the Super... Read More »

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