Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.


It’s OK to Tout Good News

by Dan Ward, APR, CPRC Thank goodness for Dilbert. If I hadn’t looked for the strip today, I might have missed this one-paragraph story buried... Read More »

Tags: , , 4 Comments

Rebranding the Pig

by Kim Taylor We all know pork as “the other white meat” … the hugely successful ad campaign from the 80s still resonates today.  But, not e... Read More »

Tags: , , No Comments

Connecting with Your Customers

by Vianka McConville It’s my birthday! In this day and age you come to expect Facebook friends posting on your wall on your birthday, text mes... Read More »

Tags: , , 4 Comments

Where’s the News?

by Kim Taylor When I was younger, “Where’s Waldo?” was hugely popular.  I was probably a smidge older than the typical demographic, but I ha... Read More »

Tags: , , 4 Comments

Would You Buy Shoes from a Truck?

by Heather Keroes, APR Food trucks touting everything from Korean BBQ and tacos to the sweeter delights of cupcakes and crepes have no problem attr... Read More »

Tags: , , , No Comments