Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.


Hey! Read this Blog Post! Learning to Like Gmail Tabs

by Heather Keroes, APR If you use Gmail as your email service provider, you’re probably accustomed to having one main inbox for all of your email... Read More »

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The Click Trick

by Roger Pynn, APR, CPRC In Florida, severe weather headlines grab attention.  When you see the words “tropical storm,” memories of past visit... Read More »

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Silence Wins

by Kim Taylor Since the advent of social media, brands have been destroying their online reputations quicker than you can say “tweet.”  If you... Read More »

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Greatest-ier Ad Copy Ever

by Kerry Martin With the launch of every new product, marketers include the same claims about what their revamped version can do.  Faster!  Bette... Read More »

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Can We Call This a Refresh?

by Kim Taylor Today is Yahoo’s lucky day.  It gets to unveil its “new” logo—Marissa Mayer’s words, not mine—to an internet of critics ... Read More »

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