Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.

Why Teens are Leaving Facebook

January 24, 2014 Category: Heather Keroes, APR, Taking Aim

by Heather Keroes, APR Before Facebook and MySpace, there was CollegeClub. CollegeClub was my first foray into using social media. It predated ... Read More »

Tags: PR Firm Orlando, Social Media 3 Comments

The Sherman Effect

January 23, 2014 Category: Roger Pynn, APR, CPRC, Taking Aim

by Roger Pynn, APR, CPRC I worked as a volunteer alongside a college athletic director who used to say “athletics is different.” Steve Sloan... Read More »

Tags: Industry Trend, Marketing Communications, PR Firm Orlando No Comments

Taking Citizen Journalism to New Heights

January 22, 2014 Category: Taking Aim

by Kim Taylor When CNN launched iReport back in 2010, PR people everywhere gasped in horror at the demise of journalism. Encouraging untrained ci... Read More »

Tags: Journalism, PR Firm Orlando, Writing No Comments

Love What You Do

January 21, 2014 Category: Heather Keroes, APR, Taking Aim

by Heather Keroes, APR It may as well already be Valentine’s Day, with candy hearts and cupids hitting store shelves with nary a moment for Santa... Read More »

Tags: Marketing Agency Orlando, PR Firm Orlando, Strategic Plan No Comments

Did Amazon Learn from Our Five Steps?

January 20, 2014 Category: Taking Aim

by Kim Taylor Curley & Pynn has long been known for its Five Steps to Professional Success. They define how we approach client service and ar... Read More »

Tags: Customer Experience, PR Firm Orlando, Strategy No Comments