Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.


Don’t Throw Mama from the Train, or the Balcony

by Heather Keroes Media interviews don’t always go as we expect.  When preparing and advising clients for interviews, we take the approach outline... Read More »

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Super Bowl Ads Are Popular, but Are They Effective?

by Julie Hall Many of the ads that will be shown during the Super Bowl this weekend have already been shared online, and for good reason.  It’s un... Read More »

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Does Google Plus Confuse You?

by Vianka McConville How much do you know about Google Plus (G+)?  When posing the question to my peers, I tend to receive lukewarm answers indicati... Read More »

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Hearing is Not Synonymous with Listening

by Kim Taylor For those with unimpaired hearing, sound is just there … something that just sort of happens.  We probably spend more time trying to... Read More »

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How to Be a Lousy PR Practitioner

by Vianka McConville I don’t know everything about the communications industry and I don’t pretend to.  I still have much to learn (and think ... Read More »

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