Category: Taking Aim

Inspired by a quote from the most celebrated bow and arrow hunter of all time about detailed planning and careful execution, our blog, “Taking Aim,” offers a look inside the minds of Curley & Pynn’s strategic thinkers.


LinkedIn, Can You Spell “Assume”?

by Heather Keroes Hopefully we all know the adage about assuming too much and what that does to you and me … but I’m uncertain that LinkedIn’s ... Read More »

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Sometimes the Answer is No

by Dan Ward For those of us who work in public relations, “yes” is often a default position.  We’re trained to serve our clients, serve our ... Read More »

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Why Teens are Leaving Facebook

by Heather Keroes Before Facebook and MySpace, there was CollegeClub.  CollegeClub was my first foray into using social media.  It predated MySpa... Read More »

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The Sherman Effect

by Roger Pynn I worked as a volunteer alongside a college athletic director who used to say “athletics is different.”  Steve Sloan, then AD a... Read More »

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Taking Citizen Journalism to New Heights

by Kim Taylor When CNN launched iReport back in 2010, PR people everywhere gasped in horror at the demise of journalism.  Encouraging untrained ci... Read More »

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