Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.

Is It Worth the Hype?

March 7, 2014 Category: Taking Aim

by Kim Taylor How does a newspaper stay relevant in a dying business? (No, this not a trick question.) At the Orlando Sentinel, you create a n... Read More »

Tags: Blog, Journalism, Writing 2 Comments

If It Isn’t News

March 6, 2014 Category: Roger Pynn, APR, CPRC, Taking Aim

by Roger Pynn, APR, CPRC One more reason not to trust anyone who utters or prints the words “breaking news” came today at OrlandoSentinel.com w... Read More »

Tags: Journalism, Media Relations, PR Firm Orlando No Comments

Schedule PR Programs Around Google Trends

March 6, 2014 Category: Heather Keroes, APR, Taking Aim

by Heather Keroes, APR I’ve been using Google Trends and AdWords recently for keyword planning and when I saw this article posted on Ragan’s PR... Read More »

Tags: Marketing Communications, PR Firm Orlando 1 Comment

Reward the Unrewarded

March 4, 2014 Category: Taking Aim

by Kim Taylor Despite its longstanding reputation as being the card for the jet-set elite, American Express has expanded to a new-to-them market: m... Read More »

Tags: Blog, Marketing Communications, Strategic Plan No Comments

It’s All About the Weather … or Is It?

February 27, 2014 Category: Dan Ward, APR, CPRC, Taking Aim

by Dan Ward, APR, CPRC It’s pretty rare to see a headline that misses the point as badly as this online story from USA Today: “Yellen: Harsh wi... Read More »

Tags: Journalism, Media Relations, PR Firm Orlando No Comments