Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.


Is It Worth the Hype?

by Kim Taylor How does a newspaper stay relevant in a dying business?  (No, this not a trick question.) At the Orlando Sentinel, you create a n... Read More »

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If It Isn’t News

by Roger Pynn, APR, CPRC One more reason not to trust anyone who utters or prints the words “breaking news” came today at OrlandoSentinel.com w... Read More »

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Schedule PR Programs Around Google Trends

by Heather Keroes, APR I’ve been using Google Trends and AdWords recently for keyword planning and when I saw this article posted on Ragan’s PR... Read More »

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Reward the Unrewarded

by Kim Taylor Despite its longstanding reputation as being the card for the jet-set elite, American Express has expanded to a new-to-them market: m... Read More »

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It’s All About the Weather … or Is It?

by Dan Ward, APR, CPRC It’s pretty rare to see a headline that misses the point as badly as this online story from USA Today: “Yellen: Harsh wi... Read More »

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