Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.


Social Jumps the Shark

by Kim Taylor Over the past several years, social media has inched its way into our everyday lives.  What at first seemed intrusive … status upd... Read More »

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I’m Over It

by Heather Keroes, APR I have an AP Stylebook on my desk for a reason.  From time to time, I need to use it.  I don’t profess to be the biggest... Read More »

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What Message Are You Sending with Your Materials?

by Kerry Martin When news broke about the millions of materials that the Environmental Protection Agency (EPA) had printed just to be thrown away, ... Read More »

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Distributed Listening

by Roger Pynn, APR, CPRC A recent conversation among staff members led me to realize how important it is to learn how to talk out of both sides of ... Read More »

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Speak Their Language

by Julie Hall I had the opportunity last month to attend the Florida Public Relations Association (FPRA) Orlando Area Chapter’s breakfast meeting... Read More »

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