Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.


by Roger Pynn Not sure whether I loved this or hated it, but I have to admit this JetBlue ad layout (snipped from the Orlando Sentinel’s online e... Read More »

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Uh … Thank you?

by Kim Taylor Email targeting is a great way to segment your audience particularly if, like Shutterfly, you have many products that appeal to differe... Read More »

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Retiring Minds Want to Know

by Roger Pynn Today, with absolutely no interest in retiring, I joined the quarter million Americans who turn 65 each month.  But last week I was ... Read More »

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What’s the Difference?

by Roger Pynn We’re often asked why we position our firm as providing “public relations, marketing communications and public affairs” service... Read More »

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Ask Different Questions, You’ll Get Different Results

by Dan Ward Once the search for MH 370 is over, CNN might want to search next for its polling credibility. Its latest CNN/ORC Internal Survey as... Read More »

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