Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.


How Much Should I Spend on Public Relations Services?

by Kacie Escobar, APR Gartner’s 2020 CMO Spend Survey discovered 44% of marketing leaders surveyed have already experienced moderate budget cuts ... Read More »

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Five Ways PR Pros Can Improve Their Media Relations

by Matt Reed Before joining Curley & Pynn Public Relations Management, I worked in local newsrooms for 25 years – as a reporter, city editor,... Read More »

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Thinking About Thought Leadership

by Dan Ward, APR, CPRC What is “thought leadership?” I had an opportunity to ponder that question recently while preparing for a Synapse pa... Read More »

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Media Interview Rules Still Apply in the Age of Zoom

by Dan Ward, APR, CPRC We may have thought we’d be completely back to normal by now, but COVID-19 had other ideas. While many businesses have reo... Read More »

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Marketing in the COVID Age: The Economy is Reopening! Now What?

by Dan Ward, APR, CPRC As Florida readies for Phase II of a statewide reopening, many businesses are hustling to prepare for the return of their cu... Read More »

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