Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.

Generational Decoding

by Roger Pynn, APR, CPRC In an AdWeek interview, AT&T’s @CatherineBorda shared what she’s learned about marketing to millennials in her rol... Read More »

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Government Cat Herding

by Roger Pynn, APR, CPRC Remember when the U.S. succumbed to global pressure (and that of the engineering community) to abandon the inch, the foot ... Read More »

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Start with the “Why”

by Ashley Tinstman Today, you have to write a news release.  Tomorrow, you need to finish two blog posts.  Next week, you’re planning a major ... Read More »

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Media Crystal Balls

by Roger Pynn, APR, CPRC I got an invitation today to a webinar titled “Using Big Data to Predict the Biggest Nights in Entertainment.”  It as... Read More »

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Is it Gold? Is it Blue? Does it Matter?

by Heather Keroes, APR In non-news news, while perusing Facebook last night I watched a number of friends argue over a black and white … no, a wh... Read More »

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