Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.

What is a Messaging Platform and Why Do You Need One?

December 3, 2020 Category: Taking Aim

by Ellie Hodgkins Alongside the sharp company logo and witty tagline – and created with the same thoughtful planning and communication channels i... Read More »

Tags: Brand Messages, Media Interviews, Media Training, Messaging Platform, PR Messages, Reputation Management No Comments

Fundraising – It All Begins with Thanks

November 19, 2020 Category: Roger Pynn, APR, CPRC, Taking Aim

by Roger Pynn, APR, CPRC We are a giving culture. Nowhere is philanthropy as much a part of the threads of life as in the United States. Hence, all... Read More »

Tags: capital campaign, endowment campaign, fundraising campaign, fundraising tips, major gift campaign, philanthropy No Comments

Is My PR Strategy Working?

November 12, 2020 Category: Heather Keroes, APR, Taking Aim

by Heather Keroes, APR Whether you manage it in-house or hire an external team at a PR firm, you have made an investment of time and dollars into d... Read More »

Tags: PR Measurement, PR Strategy, Public Relations Measurement, Public Relations Strategy No Comments

Influencer Marketing & Shaping Consumer Behavior

November 5, 2020 Category: Elizabeth Lytle, Taking Aim

by Elizabeth Lytle At the end of the day – regardless of market, size or product offering, for-profits and nonprofits alike – every organizatio... Read More »

Tags: Influencer Strategy, Influencers, Social Media No Comments

How PR-Led Research Can Serve Your Business Objectives

October 29, 2020 Category: Rachel Ilardi, Taking Aim

by Rachel Ilardi Over the last few weeks, I’ve been reminded of one fundamental truth to our industry: a customer-centric approach is essential ... Read More »

Tags: Market Research, Market Survey, PR Research, PR Survey No Comments