Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.

How to Respond When Things Get Negative on Social Media

 by Kacie Escobar, APR Most marketers are in the business of making public statements, but there’s just something about addressing issues on soc... Read More »

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The State of Travel & Tourism Media: How to Land Your Pitch

 by Danielle Benghiat I’m sure we all wish we had a looking glass that could have predicted how our lives would be changed by the COVID-19 pande... Read More »

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Mind Your Measures: Social Media Metrics that Aren’t Skin Deep

 by Kacie Escobar Last week, Microsoft announced an upcoming change in its default font from Calibri, the 14-year-old brainchild of Lucas de Groot... Read More »

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Podcasting Tips from the Pros, Part 2: The Essentials to Launch a Successful Podcast

by Rachel Ilardi A few weeks ago, we discussed the importance of podcasts, how to know if it’s the right platform for your brand and what you sh... Read More »

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Understand Who Signs Your Paycheck

 by Roger Pynn Public relations professionals are taught how to identify audiences from employees to retirees, stockholders to stakeholders, and j... Read More »

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