Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.

Influencer Marketing & Shaping Consumer Behavior

November 5, 2020 Category: Elizabeth Lytle, Taking Aim

by Elizabeth Lytle At the end of the day – regardless of market, size or product offering, for-profits and nonprofits alike – every organizatio... Read More »

Tags: Influencer Strategy, Influencers, Social Media No Comments

How PR-Led Research Can Serve Your Business Objectives

October 29, 2020 Category: Rachel Ilardi, Taking Aim

by Rachel Ilardi Over the last few weeks, I’ve been reminded of one fundamental truth to our industry: a customer-centric approach is essential ... Read More »

Tags: Market Research, Market Survey, PR Research, PR Survey No Comments

How Much Should I Spend on Public Relations Services?

October 22, 2020 Category: Kacie Escobar, APR, Taking Aim

by Kacie Escobar, APR Gartner’s 2020 CMO Spend Survey discovered 44% of marketing leaders surveyed have already experienced moderate budget cuts ... Read More »

Tags: Communications Strategy, Marketing Strategy, PR Firm Orlando, Public Relations Services, Thought Leader, Thought Leadership No Comments

Five Ways PR Pros Can Improve Their Media Relations

October 15, 2020 Category: Taking Aim

by Matt Reed Before joining Curley & Pynn Public Relations Management, I worked in local newsrooms for 25 years – as a reporter, city editor,... Read More »

Tags: Media Pitch, Media Relations, PR Firm Orlando No Comments

Thinking About Thought Leadership

October 8, 2020 Category: Dan Ward, APR, CPRC, Taking Aim

by Dan Ward, APR, CPRC What is “thought leadership?” I had an opportunity to ponder that question recently while preparing for a Synapse pa... Read More »

Tags: Brand Reputation, Communications Strategy, Thought Leader, Thought Leadership No Comments