Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.

Tell Them What They Need to Hear …

July 31, 2008 Category: Taking Aim

by Kim Taylor You may remember Legal Analyst Andrew Cohen’s comments on CBS “Sunday Morning” in response to Scott McClellan’s book. It’... Read More »

Tags: Journalism, PR Firm Orlando, Public Relations 1 Comment

When Are Message Board Comments Out of Bounds?

July 30, 2008 Category: Taking Aim

by Dean Hybl Over the weekend, Orlando Sentinel sports columnist Mike Bianchi spent nearly half of his weekly “Running Off at the Typewriter”�... Read More »

Tags: Journalism, PR Firm Orlando, Professionalism 1 Comment

Experiential Marketing

July 29, 2008 Category: Taking Aim

by Dionne Aiken Max Lenderman, executive creative director at GMR Marketing LLC, Chicago, recently published a book called “Experience the Messag... Read More »

Tags: Marketing Communications, PR Firm Orlando, Social Media 2 Comments

Yesterday’s News or Today’s “Oops?”

July 24, 2008 Category: Dan Ward, APR, CPRC, Taking Aim

by Dan Ward, APR, CPRC Publicists are facing a new problem as newspapers pare back staff: we’re now competing with yesterday’s news. This ... Read More »

Tags: Journalism, Media Relations, PR Firm Orlando No Comments

Face-to-Face Time Provides Insight and Understanding at Media Roundtable

July 24, 2008 Category: Taking Aim

by Ashley Pinder Many times people perceive the media and public relations professionals as working at odds – one side feeling inundated by pesky... Read More »

Tags: FPRA, PR Firm Orlando, PRSA, Public Relations No Comments