Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.

Tell Them What They Need to Hear …

by Kim Taylor You may remember Legal Analyst Andrew Cohen’s comments on CBS “Sunday Morning” in response to Scott McClellan’s book.  It’... Read More »

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When Are Message Board Comments Out of Bounds?

by Dean Hybl Over the weekend, Orlando Sentinel sports columnist Mike Bianchi spent nearly half of his weekly “Running Off at the Typewriter”... Read More »

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Experiential Marketing

by Dionne Aiken Max Lenderman, executive creative director at GMR Marketing LLC, Chicago, recently published a book called “Experience the Messag... Read More »

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Yesterday’s News or Today’s “Oops?”

by Dan Ward, APR, CPRC Publicists are facing a new problem as newspapers pare back staff:  we’re now competing with yesterday’s news. This ... Read More »

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Face-to-Face Time Provides Insight and Understanding at Media Roundtable

by Ashley Pinder Many times people perceive the media and public relations professionals as working at odds – one side feeling inundated by pesky... Read More »

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