Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.

Now Here’s a Guy Who Takes Aim …

September 2, 2008 Category: Roger Pynn, APR, CPRC, Taking Aim

by Roger Pynn Reading Seth Godin’s blog is always a reminder to “keep it simple stupid.” He has a way of smacking you in the face with the ... Read More »

Tags: Advertising, Blog, Marketing Communications 1 Comment

Targeted Messages More Important than Ever

August 29, 2008 Category: Roger Pynn, APR, CPRC, Taking Aim

by Roger Pynn Communicators – marketers, advertising folks and public relations people – talk a lot about target audiences, and as Brian Reich ... Read More »

Tags: Marketing Communications, PRSA, Public Relations 1 Comment

Power is in the Hands of the Beholder

August 29, 2008 Category: Taking Aim

by Dionne Aiken Stefan Bucher is a graphic illustrator, designer and writer, who runs 344design studio out of L.A. He's done work for notable cli... Read More »

Tags: Digital Marketing, Marketing Communications, PR Firm Orlando 2 Comments

Talking Points that Bite

August 27, 2008 Category: Roger Pynn, APR, CPRC, Taking Aim

by Roger Pynn With the political conventions in full swing, everyone’s using talking points … and accusing each other of spewing them. But in... Read More »

Tags: Marketing Communications, Public Relations, Strategy No Comments

Scooped?

August 26, 2008 Category: Dan Ward, APR, CPRC, Taking Aim

by Dan Ward, APR, CPRC A former Sentinel reporter who now blogs about the newspaper penned an interesting entry this weekend, taking the Sentinel a... Read More »

Tags: Journalism, Media Relations, PR Firm Orlando No Comments