Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.


A Different Holiday Card

by Vianka McConville The Chronicle of Higher Education received a different holiday greeting in the newsroom this year – baseball cards. The W... Read More »

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The Proof About Proofing

by Roger Pynn, APR, CPRC We all make mistakes.  My pastor reminded us of that in his sermon on Christmas Eve.  He also reminded us that forgivene... Read More »

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Content vs. Stories

by Vianka McConville I don’t like the word ‘content.’  To me, it’s in the same category as ‘moist’ for some or how others detest ‘ne... Read More »

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Doing My Homework

by Karen Kacir I want to be able to have an informed conversation about anything.  While I know I’m never going to be fluent in all disciplines,... Read More »

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A True Celebrity Spokesman

by Roger Pynn, APR, CPRC We’re not big on using celebrity spokespersons.  Many in our business have experienced problems when a paid celebrity b... Read More »

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