Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.

Op-eds are Not Dead

December 17, 2020 Category: Taking Aim

by Cynthia Moffett If you are not familiar with newspaper op-eds and how they can be a meaningful way to share your message, you are not alone. As ... Read More »

Tags: Guest Columns, Op-eds, PR Tactics, Public Relations Strategy No Comments

Internal Communications – Are You Forgetting Your Most Important Audience?

December 10, 2020 Category: Dan Ward, APR, CPRC, Taking Aim

by Dan Ward, APR, CPRC If you are developing a public relations strategy for your company, chances are you’re doing it wrong. That’s not a... Read More »

Tags: Importance of Internal Communications, Internal Communications, Public Relations Strategy No Comments

What is a Messaging Platform and Why Do You Need One?

December 3, 2020 Category: Ellie Hodgkins, Taking Aim

by Ellie Hodgkins Alongside the sharp company logo and witty tagline – and created with the same thoughtful planning and communication channels... Read More »

Tags: Brand Messages, Media Interviews, Media Training, Messaging Platform, PR Messages, Reputation Management No Comments

Fundraising – It All Begins with Thanks

November 19, 2020 Category: Roger Pynn, APR, CPRC, Taking Aim

by Roger Pynn, APR, CPRC We are a giving culture. Nowhere is philanthropy as much a part of the threads of life as in the United States. Hence, all... Read More »

Tags: capital campaign, endowment campaign, fundraising campaign, fundraising tips, major gift campaign, philanthropy No Comments

Is My PR Strategy Working?

November 12, 2020 Category: Heather Keroes, APR, Taking Aim

by Heather Keroes, APR Whether you manage it in-house or hire an external team at a PR firm, you have made an investment of time and dollars into d... Read More »

Tags: PR Measurement, PR Strategy, Public Relations Measurement, Public Relations Strategy No Comments