Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.

Tips for Finding the Right PR Partner

July 29, 2021 Category: Heather Keroes, APR, Taking Aim

by Heather Keroes, APR When you add someone new to your team, undoubtedly you take great care to make sure that hire is the right fit and is someon... Read More »

Tags: Marketing Communications, PR Agency, PR Firm Orlando, Public Relations No Comments

Five Tips to Optimize Your Videos for Social Media

July 15, 2021 Category: Danielle Benghiat, Taking Aim

by Danielle Benghiat By 2022, most social media content will be video, no doubt driven largely by the decisions of marketers who know videos receiv... Read More »

Tags: Social Media Marketing, Social Media Videos, Video, Video Tips No Comments

How to Respond When Things Get Negative on Social Media

July 1, 2021 Category: Kacie Escobar, APR, Taking Aim

by Kacie Escobar, APR Most marketers are in the business of making public statements, but there’s just something about addressing issues on soc... Read More »

Tags: Messaging Platform, Public Relations Strategy, Reputation Management, Social Media Marketing No Comments

The State of Travel & Tourism Media: How to Land Your Pitch

May 24, 2021 Category: Danielle Benghiat, Taking Aim

by Danielle Benghiat I’m sure we all wish we had a looking glass that could have predicted how our lives would be changed by the COVID-19 pande... Read More »

Tags: Media Pitch, Media Relations, PR Firm Orlando No Comments

Mind Your Measures: Social Media Metrics that Aren’t Skin Deep

May 6, 2021 Category: Kacie Escobar, APR, Taking Aim

by Kacie Escobar Last week, Microsoft announced an upcoming change in its default font from Calibri, the 14-year-old brainchild of Lucas de Groot... Read More »

Tags: Social Media, Social Media Measurement, Social Media Strategy No Comments