Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.

The Importance of Values (and Living up to Them)

 by Connie Mercado What are values? Families have them. Friends have them. Even companies have them. They are words that are so much more than wor... Read More »

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Leading with Authenticity: Be Yourself and Share Yourself

 by Dan Ward, APR, CPRC Leadership and authenticity. Two words that mean so much yet so often seem to be in short supply, especially in conjunctio... Read More »

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The Art of Personalized Storytelling

 by Sarah Kelliher If you or your team aren’t capitalizing on personalized storytelling, then you’re behind. That’s not my opinion, it’s j... Read More »

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The Most Important Question for Your Communications Strategy is “Why?”

by Danielle Benghiat As my time as an intern with Curley & Pynn came to a close, I reflected on the many lessons I’ve learned. It goes beyond... Read More »

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Op-eds are Not Dead

by Cynthia Moffett If you are not familiar with newspaper op-eds and how they can be a meaningful way to share your message, you are not alone. As ... Read More »

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