Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.


Learning to “Pivot” – How to Adapt Your Marketing Strategy Amid Uncertainty

by Rachel Ilardi When I hear the word “pivot,” I think of that scene in Friends when Ross, Rachel and Chandler are trying to get the couch up t... Read More »

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The New York Times is Calling … Are You Prepared?

by Elizabeth Lytle Back in February, we discussed targeted communications and the importance of building relationships with the right media rather ... Read More »

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Want to Increase the Quality of Your Video Content? Start with a Storyboard.

by Jeffrey Cefalo When it comes to marketing tools, video rules. Most businesses are using video to tell their stories, including our clients. But ... Read More »

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Tips for Finding the Right PR Partner

by Heather Keroes, APR When you add someone new to your team, undoubtedly you take great care to make sure that hire is the right fit and is someon... Read More »

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Five Tips to Optimize Your Videos for Social Media

by Danielle Benghiat By 2022, most social media content will be video, no doubt driven largely by the decisions of marketers who know videos receiv... Read More »

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