Category: Taking Aim

Inspired by a quote from the most celebrated bow and arrow hunter of all time about detailed planning and careful execution, our blog, “Taking Aim,” offers a look inside the minds of Curley & Pynn’s strategic thinkers.


It is Still “WIFM?”

by Roger Pynn Kudos to McKay Advertising’s Christian Bayne for this post titled Brand Marketing is BS. I’ve written before about my disdain ... Read More »

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Citizen Journalists Are Always Ready – Are You?

by Dan Ward In the aftermath of the United Airlines “re-accommodating” incident, we’ve seen more headlines about airlines acting badly, usual... Read More »

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This is Not a PR Gaffe

by Roger Pynn I knew I’d see the headline sooner or later: 6 other PR Nightmares: United fiasco among worst corporate gaffes  The Bloomber... Read More »

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Should Fact-Checks Have Expiration Dates?

by Dan Ward I’ve written often about my concerns about the “fact check” genre.  When journalists review statements and assign grades such as... Read More »

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The Trust Crisis

by Roger Pynn When I first read this article about research conducted by the American Press Institute and the Associated Press-NORC Center for Publ... Read More »

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