Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.

AdAge on PR

by Roger Pynn, APR, CPRC When Advertising Age asked the question “Can PR Save the Penn State Brand?” on its website July 25, it reinforced the ... Read More »

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Here, We Make the Coffee for You

by Jon Hanson I had no idea what to expect on my first morning as an intern at Curley & Pynn, but I was in for quite a surprise.  The company ... Read More »

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The Trouble(s) with Anonymous Sources

by Dan Ward, APR, CPRC It seems like almost every news report you watch, hear or read nowadays includes the line “according to sources.” In ... Read More »

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Are You Making These Five Twitter Mistakes?

by Kim Taylor If you begin a tweet with @username—that’s a reply—which is only seen by the person you’re replying to and those followers shar... Read More »

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Why All Headlines Should Be Banned

by Roger Pynn, APR, CPRC I’m always suspect of any story that claims to have all the answers … a crystal ball that will allow me to see the fut... Read More »

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