Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.


Fact or Fake – Opinion Journalism Here at Home

by Dan Ward, APR, CPRC Last July I printed what has become a regular rant about “fact-checking,” the process through which news media offer sub... Read More »

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Bringing the Community Back to Our Community Newspaper

by Dan Ward, APR, CPRC Kudos to the Orlando Sentinel and new editor-in-chief Julie Anderson not only for outlining what we can expect from our home... Read More »

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Goodbye Social Media?

by Roger Pynn, APR, CPRC A new study from a group called Project Information Literacy reveals that the rumor mill, not social media, is the preferr... Read More »

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Keeping Yourself Awake at Night

by Connie Mercado One of our philosophies at Curley & Pynn is “Focus on what keeps the client awake at night.”  But what do you do when so... Read More »

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Value(s)

by Roger Pynn, APR, CPRC I’ve been pondering the difference between value and values more and more lately as I read about millennials pursuing pu... Read More »

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