Mashable’s Not Lovin’ It

Dan Wardby Dan Ward

Mashable’s Seth Fiegerman is correct.  The video released Monday by McDonald’s CEO Steve Easterbrook – discussing his growth plans for the company – is “passionless.”

But Fiegerman is off base in attributing this lack of passion to Easterbook’s “even, careful speech” and bland gestures.  I found Easterbrook to be passionate and engaging.

The problem isn’t Easterbrook; it’s the setting and length of the video.  Steve Jobs would have appeared boring and passionless if he spoke for 23 minutes in a dimly lit, empty hallway.

If you’re using a visual medium, make it visual, and by all means make it brief.  Watching even an engaging CEO slog through a 20-page script is the equivalent of eating cold fries.

Category: Dan Ward, Taking Aim Tags: , , 2 Comments

Curley & Pynn Earns Radiance Award from Public Relations Society of America Sunshine District

MAITLAND, Fla. (Aug. 2, 2019) – For the sixth consecutive year, Curley & Pynn Public Relations and Marketing Commu... Read More »

Curley & Pynn Promotes Two to Strategic Leadership Positions

                  Heather Keroes, APR, and Kac... Read More »

Balancing Work and Home Life

by Dan Ward A few weeks ago, Kacie Escobar and Heather Keroes recommended a great webinar that was part of HubSpot’... Read More »

Comments are closed.