Location, Location, Location

Dan Wardby Dan Ward

When planning a special event, the walk-through is critical.  You look at the space and account for placement of signage, locations for media and VIPs, sight lines for cameras, background music that could interfere with your plans, including anything outside of your control that could impact your event.

Unfortunately, the event planners at The Weather Channel missed a couple of steps, and it offers a lesson for all of us.

The Weather Channel set up a live stream to broadcast the implosion of the Georgia Dome in Atlanta, with what appeared to be a great wide shot of the dome.  Everything was great for about 40 minutes, right up until the first explosion.  That is when a Metropolitan Atlanta Rapid Transit Authority (MARTA) bus pulled up directly in front of the camera.

So instead of a livestream of a massive demolition, viewers saw a bus … with some dust in the background.

Lesson: for your next event, make sure your audience has an unobstructed view.

Category: Dan Ward, Taking Aim Tags: , , No Comments

Marketing in the COVID Age: The Economy is Reopening! Now What?

 by Dan Ward As Florida readies for Phase II of a statewide reopening, many businesses are hustling to prepare for t... Read More »

#WFH Tips Are Everywhere…

by Roger Pynn I don’t know about you, but I’m far more likely to read something with a #WFH headline these days t... Read More »

Celebrating Tourism – and its Eventual Return

by Dan Ward The pandemic has forced many of us to shift our thinking, priorities and way of life. Nowhere has this be... Read More »

Comments are closed.